In recent years, a remarkable trend has emerged that blends our love for entertainment with our passion for travel: set-jetting. This phenomenon is not just reshaping how we plan vacations; it's impacting entire travel industries, as streaming platforms increasingly become the silent but potent influencers behind our destination choices. With the rise of binge-watching and social media sharing, travelers are now actively seeking out the locations where their favorite on-screen stories unfolded.

Set-jetting can be simply defined as the act of planning trips around filming locations from movies, TV shows, and streaming series. Gone are the days when people merely experienced these stories from the comfort of their couches; today, they are inspired to step into the scenes they've adored on screen. For many, this mode of travel represents a unique opportunity not only to see the world but also to connect with the narratives that sparked their wanderlust.

As we look ahead to 2026, the popularity of set-jetting is expected to soar even higher. Various sociocultural factors are driving this trend, particularly among Gen Z and Millennials, who are increasingly planning their adventures in alignment with their favorite film and television narratives. This generation's penchant for personalized experiences, combined with the influence of social media platforms like Instagram and TikTok, is creating a landscape where travel isn't just about the destination; it's about embodying the experiences shown on screen.

According to Expedia’s 2026 Set-Jetting Forecast, this niche of travel is projected to blossom into an $8 billion industry, with a staggering 81% of young travelers intending to plan their vacations around the locations featured in their favorite media. This is a clear sign that set-jetting isn’t just a fleeting trend but a substantial and growing segment of the travel market, driven by an insatiable desire to create authentic connections with the places we see on our screens.

As we delve into this exciting realm of travel, it becomes evident that destinations known for their cinematic and television connections will not only attract the die-hard fans of certain shows but also those yearning for memorable journeys that extend beyond typical tourist experiences. By understanding the roots of this movement and recognizing its implications for the travel landscape, travelers can fully embrace the experience of set-jetting.

With every film set and TV backdrop, there lies an opportunity for exploration and storytelling. Exploring these locations means immersing oneself in local cultures, histories, and the desires that led to these cinematic places being captured on screen. Thus, set-jetting serves as a catalyst for turning entertainment admiration into travel action, further fueling the trend of incorporating media-inspired adventures into travel itineraries.

In the upcoming parts of this blog, we will showcase key set-jetting destinations that are poised to become the hotspots of 2026, emphasizing unique attributes and tips for practical travel experiences that reflect the essence of these celebrated locales.

Highlighting Key Set-Jetting Destinations for 2026

As the world of travel continues to evolve, set-jetting is at the forefront of this transformation. Passionate viewers are venturing to the backdrops of their favorite films and shows, integrating local culture and experiences into their travels. Here, we dive into some of the must-visit destinations for set-jetting in 2026, ensuring you experience them before they become overrun with fellow fans.

Yorkshire

Known for its stunning landscapes and rich history, Yorkshire has captured the hearts of audiences in series like Downton Abbey and Gentleman Jack. Travelers are drawn to the rolling hills and charming villages that offer a view into England's past. The best time to visit is during late spring or early autumn when the colors are vibrant and crowds are thin. To avoid the busiest tourist spots, explore the lesser-known areas like the North York Moors. One practical travel tip is to utilize local public transport to access remote villages, allowing for an authentic experience without the hustle of larger towns.

Tuscany

Tuscany's breathtaking vistas have graced films such as Under the Tuscan Sun and A Room with a View , making it an iconic destination for set-jetting enthusiasts. Expect to find rolling hills dotted with vineyards and olive groves. The best time to visit is during the harvest season from September to October when the region is bustling but still manageable. For crowd avoidance, consider visiting during weekdays rather than weekends. A handy tip is to book accommodations in smaller towns like Pienza or Montepulciano to enjoy peace while staying close to the cinematic landscapes.

Samoa

For those seeking an exotic getaway, Samoa offers an enticing mix of natural beauty and cultural richness. Featured in films such as Moana and showcasing its magnificent beaches and waterfalls, Samoa's stunning scenery invites travelers to explore its local traditions. While it’s beautiful year-round, the dry season from May to October is ideal for enjoyable weather. To sidestep the crowds, travel right before or after the peak tourist months. One practical tip is to book a guided tour with local communities to discover traditional practices and hidden gems off the usual tourist path.

Croatia’s Dalmatian Coast

Famed for its stunning seaside landscapes and historical towns, Croatia’s Dalmatian Coast has served as the backdrop for series like Game of Thrones. This destination combines cinematic allure with breathtaking views and inviting cultures. The ideal time to go is during late spring or early fall to enjoy warm weather without the summer surge of tourists. Avoid the busiest spots like Dubrovnik by visiting smaller yet equally charming towns such as Trogir or Sibenik. A useful tip is to take advantage of ferry services between islands, granting access to quieter beaches and local eateries.

Greece’s Peloponnese

If you're seeking an alternative to the crowded hotspots like Santorini, Greece's Peloponnese region presents a beautiful and culturally rich option. With cinematic tie-ins from Captain Corelli's Mandolin , it offers ancient ruins and stunning coastlines. The best time to visit is during the shoulder seasons of late spring and early fall. To dodge the crowds, explore less-visited areas like Monemvasia’s medieval town. One travel tip is to sample local agrarian products at the farmer’s markets, enhancing your culinary experience.

These destinations, alongside others yet to be discovered, are at the heart of the set-jetting trend, perfect for travelers who want to blend screen inspiration with immersive experiences. As you plan your adventures, remember to look beyond the famed sites and tap into the local stories, cultures, and flavors that make these places truly memorable.

Responsible Travel and Practical Tips for Set-Jetting

As you embark on your set-jetting adventures in 2026, it's essential to approach your travels with a sense of responsibility. While the thrill of visiting beloved filming locations is undeniable, adopting best practices for sustainable travel ensures that these stunning destinations remain intact for future generations of travelers. Consider planning your trips during off-peak seasons to minimize environmental impact and avoid the throngs of tourists that come with high-demand times.

Supporting local businesses is another crucial aspect of responsible travel. Rather than booking large chain hotels or dining at commercial establishments, seek out family-owned accommodations and eateries. Not only will you enjoy an authentic taste of local culture, but your patronage also helps bolster the community economy. Engage with local artisans, farmers’ markets, and independent shops to create a more immersive travel experience that gives back to the places you visit.

One common pitfall of set-jetting is the tendency to gravitate toward overcrowded filming locations that can be uncomfortably packed with fellow fans. This often results in a distorted experience that feels more like a manufactured theme park rather than an authentic visit. To sidestep this challenge, take time to research less popular, yet equally captivating sites. Venture into surrounding regions or alternative towns showcased in the same media but less frequented by tourists, allowing for a more genuine interaction with the destination.

The bigger picture of traveling inspired by screen content lies in its potential to be enriching when approached thoughtfully. Immerse yourself in the culture by seeking out guided tours that delve into local traditions, exploring historical sites, or participating in community events. These experiences not only enhance your trip but also offer a deeper appreciation of the narratives that brought you there in the first place.

As you plan your set-jetting adventures for 2026, remember the essence of travel is about discovery and connection, not just to popular media but to the communities and environments that support them. By thoughtfully balancing your excitement for filming locations with responsible travel practices, you can help preserve the beauty and culture of each destination you visit.

Now is the perfect time to start planning your smart set-jetting adventures. Whether it's discovering the hidden gems of Yorkshire, the rustic appeal of Tuscany, or the breathtaking views of the Dalmatian Coast, make sure to experience these locations before they become overcrowded. Be a pioneer, not just a follower, by forging genuine connections with the stories behind these cinematic landscapes. With Charlet Sanieoff’s guidance, embark on journeys that are both inspiring and respectful to the beautiful places that have captured our hearts through the screen.